Bottles, dispensers and boxes for Dr. Jart+ that combine the classic forms of beauty products and cosmetics with unexpected industrial objects like oil cans, kerosene cans and paint tubes. The stackable shapes maximize every square inch, increasing visibility in a crowded category. Every element has been reconsidered to holistically balance the containers for intuitive function, manufacturing efficiency and design details.
For the U.S. launch, the design system was then applied to every line in Dr. Jart’s collection, creating a cohesive visual character, while still retaining the identifiers of each line. In cases where off-the-shelf packaging is used, the new color and typography system keep it coheseive.
Designed at Pentagram with Paula Scher and Piotr Woronkowicz.