Identity for Period Equity, an organization working to remove the "tampon tax" – so that all menstrual products are sales tax exempt. Since the movement launched in 2015, 24 states have introduced bills to eliminate the tax.
In 2018, we expanded upon our original identity for a partnership with LOLA, Tax Free Period.
Initial identity designed at Pentagram with Paula Scher. Social media content for Tax Free Period by Makeout.